International News - Target rolls out Bon Jovi offer

Target has launched an exclusive Bon Jovi CD in stores ahead of Valentine's Day.

Mintel retail analyst Richard Perks said the exclusivity of the offer - likely to prove appealing to US consumers - will bolster the strength of Target's brand.

Bon Jovi, one of the world's most successful rock bands, performed live in front of 130 million US viewers at the Superbowl last Sunday.

'There's no reason why a British retailer couldn't piggy back the Target deal over here,' Perks added.