The White Company has become the latest retailer to launch an on-demand delivery service for its most popular products.
The luxury fashion and homewares brand has partnered with premium convenience delivery platform Zapp to offer the service to consumers based in London.
Customers will be able to order items including The White Company’s winter candles to silk pyjamas every day of week and at all hours.
The White Company partnerships and international business director Holly Tabor said: “We are entering gifting season when busy people want to order easily, at a time that suits them and be confident their order will arrive in minutes, with the same luxury experience that you would expect from The White Company.
“This new partnership with Zapp will mean we can meet changing consumer demands and offer a curated edit of our collection favourites – be that a last-minute present or a little luxury for the home – instantly.”
Zapp director of operations Rowan Lawson added: “We are delighted to add The White Company to a fantastic array of premium brands available on our app.
“It reflects the change in how people are shopping – they no longer want to wait for next-day delivery or battle high street crowds, and expect luxury gifts to be available immediately, 24/7.”
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