Boots overhauls baby food range to meet new government standards

Boots said it is the “first major UK retailer” to adopt the voluntary guidelines ahead of the February 2027 target.

Starting this month, Boots will only sell ready-made baby food products that meet the new standards, which are part of a wider government strategy to address childhood obesity.

The new standards for babies under 12 months mean no added sugar, sweetening ingredients or added salt in baby foods or finger foods. There is also a limit on total sugar and/or fruit, and sodium content, in snacks for children aged 12 months to three years.

By mid-April, Boots will have replaced all non-compliant products in its range.

Boots lead nutritionist Vicky Pennington said: “This is an important step forward for the baby food market and for parents who want to give their children the best possible start in life. We’re trusted by millions of customers and are committed to helping parents navigate children’s nutrition.

“We know that comparing labels and understanding nutritional information can be challenging, especially when life is busy. Our aim is to make it easier for families to feel confident and know that every product they find at Boots meets high nutritional standards.”

Health secretary Wes Streeting added: “Families deserve to know the food they’re buying for their babies meet high nutrient standards, which is why we’ve set clear guidelines for the industry. Government can’t build a healthy society alone, it requires business, the voluntary sector and all of us as citizens to play our part. 

“It is fantastic that Boots is leading the charge and no longer selling products with excessive sugar and salt. I hope other outlets will now follow the example Boots has set. 

“Every child deserves a healthy start to life and making it easier for parents to choose healthier options is an important part of that.”