US premium childrenswear brand Janie and Jack is targeting up to half a dozen sites in London alone as part of its launch into the UK market, Retail Week can reveal.
Group president and chief financial officer Mo Beig said the retailer would then look to target cities outside of the capital.
The retailer made its UK debut on Londonâs Kings Road earlier this month, selling kids clothing from premature infants up to 10 years old, alongside a maternity wear range under its sister brand Hatch.
âIn the long term, London should support five to six [Janie and Jack] stores within it, and depending on how thatâs going, weâll look at other markets as well in the UK,â Beig said.
âWe might even consider standalone Hatch stores, so these are all different conversations,â he said, adding that the maternity wear brand it acquired from Gap in 2024 was âdoing really wellâ.
Beig said the business is in talks to secure its second UK location later this year and that discussions have been ongoing for over a year.
âIt took us almost a year to find this [Kingâs Road] space, and for the other location weâre looking at, weâve been on that journey for a year as well, now a year-and-a-half,â he said.
âItâs difficult. There are not a lot of spaces available, and competition is pretty high. Something opens up, it gets snapped up pretty quickly, especially in the prime locations.â
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