JoJo Maman Bébé launches pre-loved clothing platform
British B-corp maternity wear and baby clothes retailer JoJo Maman Bébé has launched its first takeback scheme today, JoJo Reloved, to contribute to circular fashion and reduce waste.
In partnership with thelittleloop, one of the leading pre-loved marketplaces for childrenswear, customers will receive in-store credit for trading in pre-loved clothing to spend at JoJo or similar brands affiliated with thelittleloop.
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