US childrenswear brand Janie and Jack has made its international debut with a new store on King’s Road in London as it plots an expansion across the UK.
The retailer, which has over 115 stores in the US, has taken a flagship space in the newly refurbished Gaumont Building on Chelsea’s King’s Road.
Its sister brand Hatch, which specialises in premium maternity and post-partum clothing, has opened in the unit beside it.
Janie and Jack said that, alongside its range of kids’ clothing, the store features a dedicated community space designed to host events, gatherings, and supportive programming for mothers and families.
The King’s Road flagship forms part of a broader 12 to 24-month global expansion for the two brands, with a second location in the UK under “active consideration” for late 2026 to early 2027.
Janie and Jack is owned by investment platform Go Global Retail, which acquired the brand from Gap in April 2021. It currently operates under The Matri Group.
The Matri Group said Italy, the GCC, and Japan have been identified as priority markets due to interest from key strategic partners.
Group president and chief financial officer Mo Beig said: “We carefully selected London as our entry point onto the global stage. Janie and Jack is a 20-year-old American brand, and this marks its first step into international expansion.
“As one of the world’s most fashion-forward capitals, London represents a strategic and symbolic gateway to global expansion. This launch reflects our long-term investment in both the brand’s international growth and our confidence in the enduring strength of London retail.”
Beig added: “Our platform model allows us to enter markets with operational discipline, data-led precision, and capital efficiency. London is one of the most sophisticated retail ecosystems in the world – if you can perform here, you can scale globally.”
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