Tesco has launched a new own-brand range of plant-based products, as the grocer leans into what it has called the “biggest culinary trend of the decade”.
The supermarket giant has lifted the lid on its Plant Chef brand, developed to offer shoppers plant-based alternatives to traditional meals, such as battered fish and cottage pie.
The new products, which include mushroom pizza, breaded goujons made from seasoned soya and butternut cauli mac and cheese, will be stocked alongside meat products to offer ‘flexitarians’ alternative meat-free options.
Tesco will create dedicated plant-based and vegetarian zones in its stores for the first time, as it ramps up efforts to make its food more sustainable.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.