Tesco launches own-label Plant Chef range

Tesco bicster

Tesco has launched a new own-brand range of plant-based products, as the grocer leans into what it has called the “biggest culinary trend of the decade”.

The supermarket giant has lifted the lid on its Plant Chef brand, developed to offer shoppers plant-based alternatives to traditional meals, such as battered fish and cottage pie.

The new products, which include mushroom pizza, breaded goujons made from seasoned soya and butternut cauli mac and cheese, will be stocked alongside meat products to offer ‘flexitarians’ alternative meat-free options.

Tesco will create dedicated plant-based and vegetarian zones in its stores for the first time, as it ramps up efforts to make its food more sustainable.

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