Tesco chief customer officer Alessandra Bellini is stepping down from her role at the end of September, after nearly seven years with the business.

Alessandra Bellini

Alessandra Bellini said her time at Tesco had been ‘intense, challenging and a lot of fun’

Retail Week can reveal that Bellini will depart at the end of the month, having been with Tesco since March 2017.

Prior to joining Tesco, Bellini worked at Unilever for over 20 years, holding board-level positions in marketing and general management in Italy, Central and Eastern Europe and the USA.

In an email sent to staff today, Tesco chief executive Ken Murphy said: “Ale has made an immense contribution to our business, transforming the group customer function so it is now recognised as best in class amongst global FMCG.

“She has turned around the Tesco brand, creating distinctive propositions including Food Love Stories and Aldi Price Match, as well as some of the best Christmas campaigns in recent memory.

“She has also driven an increase in Clubcard penetration through digitisation and personalisation. As a result, we have improved our NPS, sales and reputation, and won numerous awards for our customer marketing including a personal recognition for Ale as the UK’s Marketer of the Year 2020. She has also championed diversity and inclusion for our business.”

Bellini said: “My Tesco journey has been intense, challenging and a lot of fun. I’m proud that we’ve delivered a successful turnaround and growth strategy but after nearly seven years, it’s time to refresh and take on something new.

“I want to thank the customer team for their passion, creativity and dedication, and my colleagues on the executive team for their partnership. I wish you all continued success.”

Retail Week understands Tesco will be merging its customer and product teams under the leadership of Ashwin Prasad as chief commercial officer, rather than seeking a like-for-like replacement for Bellini.