Morrisons slashes the prices of 2,000 grocery items for its More Card customers

The retailer also said it will be increasing the range of products included in its Aldi and Lidl Price Match promise and announced a continuation of its Low Everyday Price commitment offering “permanently low prices on products customers love”.

The More Card offer will be applied throughout September, with Morrisons cutting prices on items across “fridge, freezer and cupboard fillers” categories.

The grocer has also added 70 products to its Aldi and Lidl Price Match, which it launched in February, extending it to items such as broccoli, mince, cheese, potatoes and rice.

In addition, customers will be “signposted to hundreds” of Low Everyday Price groceries across both branded and own-brand weekly shop products.

Group marketing director at Morrisons Alex Rogerson said: “Today’s move represents our single biggest investment in loyalty and pricing for many years. Driving strong value for customers remains our number one priority and today we are getting the big bazooka out and slashing prices on more than 2,000 products for More Card customers.

“Together with our Aldi and Lidl Price Match and our vast range of Low Everyday Prices – we have thousands of products that not only offer outstanding value on brands and essential items our customers love, but also have the quality they’ve come to expect from us.”