Co-op scraps rewards scheme in favour of members-only price cuts
The Co-op is set to scrap its 2p for every £1 spent rewards scheme in favour of a “significantly increased” number of member-only prices and deals across the business.
Retail Week understands that from January 24, instead of customers receiving rewards from purchases made at The Co-op on branded food purchases, members will instead “benefit from price reductions on branded as well as own-brand foods for the first time,” and receive two personalised offers every week.
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