Co-op brings businesses together in new ad campaign
The Co-op has launched a campaign that brings together its three core businesses for the first time and champions its investment into local communities.
The Co-opâs food, insurance and funeralcare divisions will all feature under the new overarching marketing strategy, which will carry the strap line: âItâs what we doâ.
The mutual said the campaign was designed to bring its commercial and community-based goals together, showcasing how it operates âdifferently because it is owned by members, not shareholdersâ.
The campaign, which run across TV and digital, is the first to be created by the Co-op for Lucky Generals.
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