B&M takes aim at grocery loyalty schemes with new food campaign
B&M has introduced a new food campaign in stores and online, which seemingly hits out at supermarket loyalty schemes.
The retailer launched a âbig food eventâ recently, which includes the taglines âNo gimmicksâ and âNo loyalty cardsâ while adding that it serves âeveryday low prices 365 days a yearâ.
The new campaign offers savings on a range of big-name brands, including Batchelors Super Noodles for 80p, Frylight cooking oil for ÂŁ1.75 and a 120-pack of Tetley tea bags for ÂŁ3.
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