Asda is ramping up its expansion into the convenience store market with plans to open 21 new c-stores before the end of the month.

Asda Express

The next wave of Asda Express openings includes stores in Derby, Stroke-on-Trent and Crawley

The grocery giant said five new stores were opening on January 19 across Derby, Stroke-on-Trent and Crawley.

The 21 stores set to open by the end of January are on top of 17 stores that have already opened in Southampton, Cardiff and Clapham, south London.

Asda Express stores carry 3,000 brands and own-label products and are aimed at customers looking for top-up shops for essential items as well as those looking for on-the-go lunch items or cooking ingredients.

Asda vice-president of convenience Andy Perry said: “After pausing our convenience rollout during the festive period, the programme is now in full swing once more. We have exciting plans to accelerate the programme over the Next couple of months with the aim of converting all 470 stores acquired from the Co-op and EG Group to Asda Express before the end of Q1.

“We are looking forward to opening our doors and welcoming customers in new locations right across the UK.”

Asda acquired 132 former Co-op sites in a £438m deal last year as part of its long-term strategy under its EG Group owners to become the UK’s second-largest supermarket.