‘Asda sets itself challenge with “second-biggest supermarket” ambition’

Asda store exterior

Asda has Sainsbury’s in its sights following the completion of its takeover of EG UK as it seeks to move into second place in the grocery league table.

As the £2bn deal went live this week, uniting Asda with owners the Issa brothers’ forecourts and convenience retail business, Asda emphasised its “long-term” ambition to become the UK’s second-largest supermarket – a position held by Sainsbury’s.

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