‘Asda sets itself challenge with “second-biggest supermarket” ambition’
By 
George MacDonald2023-11-02T15:35:00
Asda has Sainsbury’s in its sights following the completion of its takeover of EG UK as it seeks to move into second place in the grocery league table.
As the £2bn deal went live this week, uniting Asda with owners the Issa brothers’ forecourts and convenience retail business, Asda emphasised its “long-term” ambition to become the UK’s second-largest supermarket – a position held by Sainsbury’s.
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