Asda is putting a price freeze on more than 500 of its branded and own-brand products until the end of August in a bid to “give customers more control over what they spend”.
The supermarket chain said pasta, cereals and tea, as well as salads, burgers and ice cream, would all be included in the price lock.
The announcement came as Asda’s income tracker showed that household disposable incomes “continue to fall on a month-by-month basis”, according to the latest figures.
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