Discount giant Aldi is rolling out new, dedicated ‘reduction zones’ across its UK stores, to make it “even easier for shoppers to find fresh food bargains”.
The discounter said these “clearly marked areas” will feature discounted bread, fresh produce and other perishable items nearing their use-by date, which will help customers “save even more money, while reducing food waste”.
The move is part of Aldi’s “ongoing commitment to making high-quality food more affordable, while tackling unnecessary waste in its operations”.
Aldi UK’s national sustainability director Luke Emery said: Our customers already know they can rely on us to provide unbeatable value, but our new reduction areas will make it even easier to pick up a last-minute bargain.
“By creating dedicated reduction zones in store, we’re helping point shoppers towards quality food at cheaper prices, all while cutting down on food waste.”
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