Card Factory has hailed a “strong” Christmas trading period despite flat full-year like for likes.

The card specialist reported like-for-like sales fell 0.1% during the 11 months ending December 31.

Store like-for-like sales were down 0.5% for the period. Online delivered a surge as sales increased by 59.1%.

Revenue was up by 3.4% driven by new store openings. 

Card Factory chief executive Karen Hubbard said: “Although the group has faced significant cost pressures in the year, these have reduced and we have been able to take mitigating action to maintain robust gross margins.”

Because of economic uncertainties, the retailer anticipates another difficult year.

Hubbard added: “Whilst we expect ongoing challenges from the consumer and macro backdrop, we continue to lead the market with our proposition, underpinned by our ongoing investment in our unique vertically integrated model which provides our business with significant competitive advantages.