Analysis: Can Hema conquer the UK with value and design?

Hema opened its first store at London Victoria train station, a launchpad from which it hopes to conquer the UK with its stylish “Scandinavian-look” stores and keen prices.

Dutch retailer Hema has successful stores across Europe. As the variety retailer aims to take on the value players, can it crack the UK?

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.