Pets at Home has backed the CaRe20 fundraising initiative, donating £100,000 to the cause.

The specialist retailer’s pledge, alongside support earlier this week from John Lewis Partnership and TK Maxx parent company TJX Europe, takes the current appeal total to £528,000.

The CaRe20 campaign, which launched earlier this week, aims to raise £10m to provide financial, emotional, physical and vocational support to retail workers who may be ineligible for government support during the health emergency.

RWRC – the home of Retail Week and World Retail Congress – retailTRUST and the British Retail Consortium (BRC) have joined forces to raise funds for those retail workers facing hardship due to Covid-19.

Donations from Pets at Home and other benefactors will go towards:

  • Financial grants to help with food, essential bills, childcare and other necessities
  • Telephone and online counselling to help those with stress and anxiety
  • Support with physical exercise and tips
  • Online self-help tools and resources through
  • Upskilling and retraining for colleagues facing redundancy or seeking a new role

CaRe20 logo

Support CaRe20 today to help the UK’s retail workers during the Covid-19 pandemic

Retailers can help fund the appeal by contacting Claire Greenwood.

Individuals can donate to the CaRe20 appeal here.

How retailers treat their workers during this pandemic will define their brand for decades to come – join with RWRC, retailTRUST and the BRC to provide much-needed aid and assistance to the industry.

Pets at Home group chief executive Peter Pritchard said: “At Pets at Home, we’ve been working incredibly hard to ensure that we’ve looked after our amazing people during recent weeks. It’s also important, however, that we play our part as a citizen of a wider retail community, made up of brilliant, hardworking and dedicated people who have kept the country ticking during the Covid-19 outbreak.

“I’m incredibly proud therefore that we’ve been able to contribute to retailTRUST’s dedicated fund, CaRe20, to help retail colleagues in the UK during these exceptional times.”

John Lewis Partnership has donated £75,000 to the campaign, while TK Maxx parent company TJX Europe has donated £100,000.