Sales and profits at Weird Fish surged during the first quarter, “exceeding trading expectations” amid the British fashion retailer’s ongoing growth strategy.
Weird Fish has reported a 16% surge in sales year on year to £9.7m during the first quarter to March 31, 2025, Retail Week can reveal.
EBITDA is up 51% in comparison to the first quarter of last year and the retailer also noted 25% growth in its online customer base.
Weird Fish said it is “exceeding trading expectations” to date and is “completely focused” on maintaining that same momentum during the second half of the year.
Weird Fish said its ongoing bid to restore its full-price value proposition and reduce discounting is bearing fruit, both increasing margins and profits as a result, as well as emphasising the “enormous amount of increasing brand value”.
The retailer added that 45% of its customer base is now under the age of 45, something it called a “huge improvement”.
Third-party brand partners of Weird Fish include Next, Debenhams, Mountain Warehouse, Matalan and most recently Freemans.
Looking ahead, the British brand confirmed its continued growth plans for its UK store estate, and is also gearing up for its debut in the US by launching a range of its womenswear and menswear products via partners Nordstrom and Macy’s.
Weird Fish chief executive David Butler said he sees “a lot of opportunity” in the third-party platforms across its markets and said it is “another complimentary channel” to the retailer’s growing store estate, including its 10-store strong outlet portfolio.
“I’m absolutely sure we could easily have a company with 80 or 90 stores in the UK from our current 40 odd,” he said.
“Now part of our strategy is to open stores in market towns, commuter towns and wealthier territories around big accomodations.”
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