THG’s tech business Ingenuity Commerce has announced a new partnership with UK-based sustainable fashion retailer Omnes to fuel its growth plan.

Omnes website

Omnes hopes the partnership will ‘take the brand to the next level’

Ingenuity Commerce, which also works with brands including Pentland and On Running, has partnered with Omnes to drive growth through the acquisition of new customers in the UK.

As part of the deal, Ingenuity will create “advertising campaigns supported by a full-funnel customer acquisition strategy… to ensure that the customer experience is supported whether they search online, use social media or check affiliate accounts”.

Melissa Labelle, managing director, marketing, at Ingenuity Commerce said: “We are excited that our partnership with Omnes is taking shape, and we are looking forward to executing our performance marketing plans for such a pioneering sustainable fashion brand. Marketing partnerships highlight Ingenuity Commerce’s capability to meet our clients’ needs, providing technology solutions as well as tried and tested methods of reaching and acquiring new customers to make sustained commercial growth a reality.  

“We are committed to delivering sustainable online commerce supported by best-in-class performance marketing, helping drive growth for brands, whilst delivering value as sustainably as possible. This aligns with the ambitious sustainability goals of Omnes, which we are proud to support.”  

Omnes founder and chief executive Jordan Razavi said: “With Omnes being at the forefront of the sustainable fashion market in the UK, we are confident that Ingenuity Commerce’s growth marketing expertise and knowledge of digital strategy will develop our customer communications to take the brand to the next level.

“Ingenuity Commerce combines creativity with effective marketing execution to deliver campaigns that resonate with consumers around the world, building emotional connections between brands and their target shoppers.”

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