Superdry has swung back to a profit for the financial year, as cost savings and reductions offset the drag of softer topline sales on revenues.
For the 52 weeks ending April 26, 2025, Superdry reported an adjusted profit before tax of £33.8m, compared to a £48.3m loss for the same period in the previous financial year.
The retailer said this was driven by over £130m of selling, general and administrative (SG&A) savings, targeted cost reductions and impairment reversals linked to lease modifications. Adjusted profit after tax was £33.3m, up from a £50.8m loss last year.
Group revenues were £374.6m, down from £488.6m, which the retailer said reflected “planned store closures, a disciplined approach to discounting and a restructured wholesale network”.
Despite what it called “softer top-line sales”, Superdry said gross margins were up 3.2 percentage points to 58.2%.
Store sales were down 22% to £175.2m as the retailer stepped away from loss-making sites under its restructuring plan and reduced promotional activity.
Ecommerce sales were down 25% to £109m, while wholesale sales were down 23% to £90.4m.
During the period, Superdry’s restructuring plan was waved through by the courts, which allowed for it to slash rents on 36 stores and close another 47. It also extended debt facilities and provided a £10m equity injection into the business.
The brand also unveiled its Superdry & Co rebrand, which it said “underscores a return to the brand’s heritage, a cleaner aesthetic, more premium position, and renewed focus on brand identity and controlled distribution”.
In terms of outlook, Superdry said it expected store like-for-likes to improve, ecommerce sales to grow as “digital enhancements mature” and its wholesale business to be supported by its concession store model.
The company is targeting medium-term revenues to be between £350m and £450m, with mid-to-high single-digit EBITDA margins.
Chief executive Julian Dunkerton said: “FY25 has been a transformative year for Superdry. We have taken the tough but necessary decisions to reset the business, rebuild our margins and restore financial stability. Our focus on design, quality and sustainability is beginning to resonate again with customers. While the retail environment remains uncertain, we are emerging leaner, more disciplined and better-positioned to grow profitably.”
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