Asos is celebrating the upcoming party season with a week-long pop-up on London’s Carnaby Street.
The activation, running from November 7 to 16, will bring together over 200 statement cold-weather pieces, partywear and beauty products.
Consumers will be able to browse the recently launched Asos Collective menswear range, its premium Arrange womenswear line, as well as the latest edits from Topshop and Topman, and a handpicked selection from third-party brands such as Good American, AllSaints and Carhartt WIP.
Asos said the pop-up at 10 Carnaby Street will be the only physical location to buy the second drop of its Adidas collaboration, which launches online on October 30.
The London pop-up will be followed by a similar activation in New York City later next month.
Asos executive vice president of brand and creative Vanessa Spence said: “Asos has always been about inspiring confidence through fashion and beauty, and this pop-up is a celebration of that.
“We’re bringing together our most exciting products in one place, giving customers the chance to discover and create outfits from our unique curation of brands and styles in real life. There’s no better time to do it than in the lead-up to the holidays, right in the heart of London.”
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