Shein launches brand incubator Xcelerator in the UK
Fast fashion brand Shein has launched its global brand incubation programme Xcelerator in the UK.
The retailer said Xcelerator is the “latest evolution” of its Shein X programme, which began in 2021, for up-and-coming artists and designers looking to launch their first few collections. Shein said that since its launch, Shein X empowered “thousands of designers around the world”.
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