Chart: Google on how Shein and Temu are attracting UK shoppers
One of the biggest disruptions to UK ecommerce market over the past few years has been the entrance of Chinese-founded, online-only platforms like Shein, Temu and AliExpress
Over three quarters (78%) of shoppers at these platforms, dubbed New Value Entrants (NVEs) in the research, say they are worth taking a risk on compared to 67% across all types of retailers.
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