Pandora has hired former Tiffany employee Sarah Chenery as its new marketing director for the UK and Ireland.
Chenery joins from luxury jeweller Tiffany & Co, where she spent more than 11 years in senior roles such as senior director of ecommerce and omnichannel for Europe, the Middle East and Africa.
Her new job will see her lead Pandora’s end-to-end marketing channel mix, including its go-to-market strategy, paid media brand partnerships and PR and influencer initiatives.
Chenery replaces Marco Groebel and will be part of Pandora’s regional leadership team as well as its global marketing leadership team.
She will work alongside Pandora’s chief marketing officer Mary Carmen Gasco-Buisson.
Pandora UK and Ireland managing director Rasmus Brix said: “I am thrilled that Sarah has taken this pivotal role in our organisation as we continue to grow Pandora’s brand desire and capture even bigger market share.
“Sarah’s extensive brand strategy experience and commercial execution background, coupled with her passion and strong leadership will add immense value, both to our team and to our customers.
“I’m looking forward to working closely with her.”
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