Department store group John Lewis has unveiled a “first to market” knitwear collection made entirely from reclaimed and repurposed wool.
The unisex collection, comprising 19 pieces, partly uses customer donations to John Lewis’ FashionCycle scheme and will make its debut on Monday.
The retailer, working with UK manufacturers, said it is “the first collaboration between the shoddy [recycled wool] trade and a British department store”.
John Lewis knitwear buyer Megan Lovesey said, “We’re so excited to introduce what we believe is a first among major UK high street retailers, combining expert craftsmanship with customer donations to create a collection that continues our circular journey.
“I know our customers will love the collection not only for the environmental impact but also for the carefully considered and playful design of each piece. This collection is not only kind to our planet but one that champions great British manufacture and craft, which we aim to continue supporting in the future.”
The retailer said that, working with wool recycler Iinouiio, the initiative “pushes boundaries in terms of design and craftsmanship” and that products are “designed for further recyclability at end-of-life”.
John Lewis already sells some pre-owned products such as jewellery, bags and vintage accessories, and offers a fashion rental service.
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