John Lewis opens online Christmas shop as early festive planning surges

John Lewis Christmas tree

Source: John Lewis Partnership

John Lewis has opened its online Christmas shop more than 100 days before the big day, after recording a rise in early festive planning.

The retailer said searches for β€œChristmas” on johnlewis.com spiked by 33% week-on-week immediately following the World Cup final on July 19.

 

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