Freemans axes catalogue after 118 years

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Home-shopping retailer Freemans has announced plans to stop printing its catalogue after 118 years, in its journey to “reinvent itself as a digital pureplay”.

Freemans said its website offered 55,000 fashion, home and beauty products in comparison with the “few thousand items” available in the catalogue.

The move will save 650 tonnes of paper, which is equivalent to 11,000 trees every year, according to the retailer.

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