‘Successful digital transformation should also mean return on investment’
The current climate presents an opportunity for retailers to leverage the full spectrum of technological advancement, believes Alvarez & Marsal’s Erin Brookes
Leading retailers have invested heavily in recent years to make digital transformation a strategic priority, spending significant sums on updating legacy IT systems, scaling ecommerce platforms and implementing data and analytics capabilities.
The result is visible in every aspect of the value chain, with chatbots, AI-powered product recommendations and automated warehouses becoming more widespread.
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