‘Successful digital transformation should also mean return on investment’

Digital arrows pointing upwards

The current climate presents an opportunity for retailers to leverage the full spectrum of technological advancement, believes Alvarez & Marsal’s Erin Brookes

Leading retailers have invested heavily in recent years to make digital transformation a strategic priority, spending significant sums on updating legacy IT systems, scaling ecommerce platforms and implementing data and analytics capabilities.

The result is visible in every aspect of the value chain, with chatbots, AI-powered product recommendations and automated warehouses becoming more widespread.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.