French football club Paris Saint-Germain (PSG) has opened the doors to its first store in the UK as it aims to develop “a permanent retail network in the world’s biggest cities” to reach global fans.
The new store on London’s Oxford Street follows the opening of official club stores in Doha, New York, Los Angeles, Tokyo, Seoul, Miami and, most recently, Las Vegas, as PSG aims to have a brand presence on every continent.
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