Former All Saints boss Stephen Craig has made a return to mainstream retail after a four-year absence from the industry.
Craig has been named chief executive of Spanish fashion retailer Suiteblanco, which is owned by Saudi-based retail franchise giant Alhokair.
He will lead a turnaround of Suiteblanco, which has 190 branches internationally, including 121 in Spain.
As chief executive of All Saints over five years, Craig took sales from £10m to £250m.
The fashion retailer hit trouble because of rapid expansion and the credit crunch – it was backed by failed Icelandic banks Kaupthing and Glitnir.
Craig left after a falling out with chairman and founder Kevin Stanford just months after private equity groups Lion Capital and Goode Partners provided All Saints with £105m in rescue financing and took a 76% stake.
In his new role Craig intends to make the most of Suiteblanco’s “rich Spanish heritage” and said: “I embrace the opportunity to revitalise the brand and return it to its former glory.”
Alhokair chief executive Simon Marshall said: “Stephen’s vast experience in product design and manufacturing, alongside multinational retail operations, will enable him to complete the turnaround and position the brand for sustained and rapid expansion.”