Exclusive: AllSaints rolls out new store format as international expansion continues

AllSaints store exterior

AllSaints is rolling out a new store concept globally as it continues to bolster its international store portfolio, Retail Week can reveal.

The new format comes as part of the fashion retailer’s bid to make its stores “lighter” and “more feminine” while still retaining its industrial brand DNA.

AllSaints said the new format includes new colours across its interior, the reintroduction of its AllSaints turbo sign and new curved walls to showcase its non-apparel collections.

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