‘Debenhams is back’: Multi-year turnaround is complete as Boohoo Group rebrands
Boohoo Group has said “Debenhams is back” as the business has now been “successfully” turned around since it was acquired out of administration in 2021.
Due to this major strategic change, Boohoo Group, which operates as Debenhams, Karen Millen, Boohoo, BoohooMan and PrettyLittleThing, will now be known as Debenhams Group.
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