Embattled pureplay fashion retailer Asos has appointed a former Amazon executive to its board as it looks to push ahead with its recently unveiled 12-month turnaround plan.

Asos label on a garment

The reshuffle comes as Asos embarks on a 12-month turnaround plan

Following a bruising year in which the one-time City darling swung to a loss, Asos has appointed Wei Gao as a new non-executive director and also announced that Mai Fyfield has been appointed as chair of the remuneration committee. Fyfield will take up her new role starting January 1, 2023. 

Wei was previously chief operating officer at online hosting platform Hopin and before that spent 16 years in senior ecommerce and data roles at Amazon, including as vice-president of grocery tech, product and supply chain, and as technical advisor to the CEO.

New Asos chair Jørgen Lindemann said: “On behalf of the board, I want to welcome Wei to Asos. Wei joins us with a depth of relevant industry knowledge across international ecommerce. The board will greatly benefit from Wei’s expertise and we look forward to working closely with her.”

The non-executive reshuffle comes as Asos looks to embark on a new 12-month turnaround plan under new chief executive José Antonio Ramos Calamonte, which will focus on cutting costs, shortening lead times and fostering a new work culture. 

Ramos Calamonte took over from former chief executive Nick Beighton, who stepped down from the business in October. 

Only weeks later, Retail Week revealed that Asos was planning to axe more than 100 jobs across all parts of the business as part of the first round of cost-cutting drives in the turnaround plan.

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