Analysis: How Asos boss Ramos Calamonte plans to put the business back on trend

Asos clothing label

Asos has unveiled four strategic cornerstones to power through the next 12 months of uncertainty and put the business back on track

Asos’ new chief executive José Antonio Ramos Calamonte has had what he jokes is the “longest week of his life” over the past four months after taking the reins of the struggling fashion retailer.


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