All End Clothing articles
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NewsEnd Clothing chief finance officer moves to ScS
ScS has named Mark Fleetwood as its new chief financial officer, who will take up the role from outgoing CFO Chris Muir later this year.
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Retail Navigator Analysis
End (Overview)
Based in Newcastle, End is a rapidly growing contemporary fashion retailer, targeting“the new wave of fashion-conscious consumers” who mix ”innovative and directional” clothing. Initially established as a menswear business, it has recently moved into womenswear.
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Retail Navigator AnalysisEnd (Financials)
End saw its sales lift 1% to £221.1m for the year to end March 2023 (FY2022) despite trading disruption. The fashion retailer implemented a new stock system mid-year which it said “presented challenges to the business.” These included adverse effects on its operations and customer ordering experience. During this period, the retailer incurred additional costs to ensure consistency of delivery to the End customer – with a significant stock write off.
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Retail Navigator AnalysisEnd (SWOT)
The retailer’s unique brand mix and content output defines new trends and encourages customers to “push the boundaries” by mixing luxury and contemporary brands. End has established clear authority in this area, cementing its position as the go-to-source for premium fashion and exclusive sneaker drops.
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Retail Navigator AnalysisEnd (Strategy)
Founded by Christiaan Ashworth and John Parker, End is one of the pioneers of blending high-end luxury with streetwear. The retailer stocks more than 500 brands across luxury fashion, emerging designers and exclusive sport and streetwear, now covering womenswear as well as menswear.
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Retail Navigator AnalysisStores at End
While ecommerce sales typically account for around 90% of overall sales, physical stores are perceived to be central to future growth, heightening the profile of the brand and providing customers with physical touchpoints and a “truly immersive luxury experience”.
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Retail Navigator AnalysisTechnology strategy at End
Relying on innovation to engage its digital-first target customer, continuous development and investment in new technology is required to maintain its edge.
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Retail Navigator AnalysisEnd (People)
Co-founders Christiaan Ashworth and John Parker have been succeeded as CEO by Parker Gundersen from the second half of 2022 after private equity group Carlyle took a majority stake the year before. The founders remain “in key positions on the board”, with Ashworth taking on the role of vice chairman.
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Retail Navigator AnalysisEcommerce at End
End trades globally online and through its iOS and Android apps, with its ecommerce business typically accounting for around 90% of annual sales.
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Retail Navigator AnalysisCustomer and marketing at End
End Clothing is all about blending high-end luxury with streetwear and has a mission to create “inclusive, exciting and memorable retail experiences” for its millennial and generation Z customers who want to create an individual look.
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Retail Navigator AnalysisSupply chain at End
Supporting its rapid growth, End brought on a new fulfilment centre close to the A1 in Washington, Tyne and Wear, in 2019. By the end of the year, most of its operations had transitioned to the new facility, which has five times as much capacity as the retailer’s original warehouse in Shiremoor, North Tyneside where it was initially headquartered.
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Retail Navigator AnalysisEnd (Outlook)
End is being taken forward under new CEO Parker Gundersen from summer 2022, with founders Christiaan Ashworth and John Parker - who have retained a ‘significant’ minority shareholding - transitioning to non-executive roles. Gundersen has a wealth of experience across the luxury fashion sector, both on- and off-line, on which to draw in his new role, including 12 years in senior roles at LVMH.
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NewsEnd snapped up by Carlyle Group in £750m deal
Premium fashion retailer End has been snapped up by buyout giant The Carlyle Group in a deal valuing the business at more than £750m.
