All End Clothing articles
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Prospect Analysis
Stores at End Clothing
While ecommerce sales typically account for around 90% of overall sales, physical stores are perceived to be central to future growth, heightening the profile of the brand and providing customers with physical touchpoints and a “truly immersive luxury experience”.
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Prospect Analysis
End Clothing (People)
Co-founders Christiaan Ashworth and John Parker have been succeeded as CEO by Parker Gundersen from the second half of 2022 after private equity group Carlyle took a majority stake the year before. The founders remain “in key positions on the board”, with Ashworth taking on the role of vice chairman.
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Prospect Analysis
Customer and marketing at End Clothing
End Clothing is all about blending high-end luxury with streetwear and has a mission to create “inclusive, exciting and memorable retail experiences” for its millennial and generation Z customers who want to create an individual look.
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Prospect Analysis
End Clothing (SWOT)
The retailer’s unique brand mix and content output defines new trends and encourages customers to “push the boundaries” by mixing luxury and contemporary brands. End has established clear authority in this area, cementing its position as the go-to-source for premium fashion and exclusive sneaker drops.
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Prospect Analysis
Technology strategy at End Clothing
Relying on innovation to engage its digital-first target customer, continuous development and investment in new technology is required to maintain its edge.
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Prospect Analysis
End Clothing (Strategy)
Founded by Christiaan Ashworth and John Parker, End Clothing is one of the pioneers of blending high-end luxury with streetwear. The retailer stocks more than 500 brands across luxury fashion, emerging designers and exclusive sport and streetwear, now covering womenswear as well as menswear.
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Prospect Analysis
Ecommerce at End Clothing
End trades globally online and through its iOS and Android apps, with its ecommerce business typically accounting for around 90% of annual sales.
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Prospect Analysis
End Clothing (Overview)
Based in Newcastle, End Clothing is a rapidly growing contemporary fashion retailer, targeting“the new wave of fashion-conscious consumers” who mix ”innovative and directional” clothing. Initially established as a menswear business, it has recently moved into womenswear.
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Prospect Analysis
End Clothing (Financials)
End Clothing posted a strong sales performance for FY2021, with its revenues increasing 10% to £219m for the year despite ongoing supply issues. The clothing retailer had to manage and react to “European supply challenges post Brexit, Covid-19 related factory closures and global shipping shortages and price pressures”.
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Prospect Analysis
Supply chain at End Clothing
Supporting its rapid growth, End brought on a new fulfilment centre close to the A1 in Washington, Tyne and Wear, in 2019. By the end of the year, most of its operations had transitioned to the new facility, which has five times as much capacity as the retailer’s original warehouse in Shiremoor, North Tyneside where it was initially headquartered.
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Prospect Analysis
End Clothing (Outlook)
End Clothing is being taken forward under new CEO Parker Gundersen from summer 2022, with founders Christiaan Ashworth and John Parker - who have retained a ‘significant’ minority shareholding - transitioning to non-executive roles. Gundersen has a wealth of experience across the luxury fashion sector, both on- and off-line, on which to draw in his new role, including 12 years in senior roles at LVMH.
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News
End snapped up by Carlyle Group in £750m deal
Premium fashion retailer End has been snapped up by buyout giant The Carlyle Group in a deal valuing the business at more than £750m.
