Marks & Spencer has snapped up Loblaw’s digital boss Jeremy Pee for the newly created role of chief digital and data officer.
Pee will join the department store chain in December following a nine-year stint at the Canadian grocer, where he reached senior vice president of Loblaw Digital.
Pee, who has previously held roles at Staples and Deloitte, will helm the M&S’ digital capabilities and innovations, as well as leveraging its use of data.
He will also be tasked with creating a more digitally-minded culture across M&S.
Pee will report to chief executive Steve Rowe and join the firm’s operating committee.
During his tenure at Loblaw, Pee oversaw the launch of the grocer’s online division as well as driving its expertise across technology, data science, digital marketing and trading.
Rowe said: “Jeremy is an excellent addition to M&S.
“He has first-class experience of leading and executing retail digital transformation and growing a portfolio of ecommerce businesses. As we seek to become a digital-first retailer, grow market share and change our digital behaviours, mindsets and culture, he is the right leader to deliver these changes and make M&S fit for the digital age.”
Pee said: “M&S is going through a critical transformation and there’s no better time to be joining the business. I am looking forward to driving and shaping the digital innovation agenda.”