John Lewis posted a fall in sales last week as customers snapped up fashion items but held back on electricals purchases.



Source: Ed Robinson/OneRedEye

Electricals and home technology sales fell 8.3% at John Lewis

The department store chain’s sales fell 2.1% to £151.8m in the seven days to December 10.

After notching up impressive electricals sales during its Black Friday promotions, electricals and home technology sales slumped 8.3% as discounts from the retailer slowed.

By contrast, fashion sales were up 1.2% overall, driven by womenswear, which saw sales of partywear items rise 7.2%.

Menswear sales were up 3.3% as shoppers snapped up the department store’s own-brand cashmere jumpers.

Beauty, wellbeing and leisure sales increased 2%, driven by Liz Earle gift sets.

John Lewis’s home sales were flat overall despite furniture sales and upholstery rising 6.9% and 16% respectively.

The department store chain said “Christmas Day falling on a Sunday this year means that customers have a full extra day shopping and are likely to leave their purchases to the last minute, as we’ve seen in previous years.”


John Lewis’s sister retailer Waitrose reported a 0.2% dip in sales to £146.8m, despite seasonal meat sales soaring 107% and slow-cooked meat range purchases climbing 54%.

Festive preparations were in full swing, as Christmas tree sales rose 9% year-on-year and party food orders were up 7%.

However, ambient food sales dropped 1.1% during the period, hurting the grocer’s overall sales.

Across the Partnership, sales were down 1.2% to £298.6m.