Debenhams has linked up with celebrity childcare expert Dr Miriam Stoppard to revamp its baby offer, Babbleboom Layatte.
The healthcare guru is working on a consultancy basis to provide advice on fitting and has endorsed the range of clothing and accessories for babies up to 12-months-old. Product - available from April - will be merchandised with books and toys endorsed by Stoppard. A new Stoppard baby skincare range will be exclusively launched in Debenhams.
Debenhams said the association will strengthen the department store group's baby offer.