Amazon has increased its share in the UK e-commerce market according to new research.
The online giant’s ecommerce market share rose from 28.8% in 2018 to 30.1% in 2019 – accounting for $30bn (£23bn) in revenue.
Online market place eBay was second to Amazon with a 9.8% share of the UK online market the research from Edge by Ascential revealed.
Grocers Sainsbury’s, Tesco and Asda followed with 4.6%, 4.5% and 3.9% respectively. John Lewis made it to the top five with a 3.6% share of the UK’s ecommerce market.
Edge by Ascential director Nick Everitt told City AM: “UK retailers are under serious pressure to revolutionise their omnichannel experience in 2020”.
“This is all the more crucial as pure-play online platforms such as Amazon and eBay continue to expand and dominate in the UK market, driving third party operations that give greater control to brands selling on the platform but open up fierce competition and require care and attention from those selling in the marketplace.
“Finding the right balance between a sophisticated online offering and an engaging in-store presence is a key aspect to sustaining success.
“However, it’s important that retailers focus on their entire offering across the supply chain in order to meet the needs of consumers, whilst preparing in advance for impending challenges like Brexit along the way.”
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