Half of customers set spending limits for Christmas presents

John Lewis Christmas

Half of UK customers are setting themselves spending limits on Christmas presents for children and partners this year as inflation continues to run rampant.

With inflation hitting 41-year highs this month and the UK slipping officially into recession, nine in 10 (90.6%) of the least affluent consumers and around two-thirds (68.2%) among the most affluent consumers are setting limits on the amount they’ll spend on presents this year.

Meanwhile, two-thirds of the least affluent households, as well as more than half of the most affluent customers, are going into no-gift agreements with friends and siblings, according to the latest cost-of-living data from Retail Economics and HyperJar.

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