Online shopping might bring ease and convenience to shoppers, but they also crave time away from their screens, and tactile, sensory experiences. This is where direct mail, and specifically, catalogues come in.
The White Company chief creative officer Mark Winstanley, Matalan marketing director Jeff Howarth and ProCook CMO Angela Porter have spoken to Retail Week about why offline marketing remains critical to their growth strategies in Retail Week’s new report, out today.
Together with experts including Go Outdoors marketing director Carly Czuba and Majestic Wines head of brand, content and PR Jack Merrylees, they reveal that direct mail and catalogue is playing a vital role in driving loyalty and spend with existing customers, as well as winning new ones.
To find out more about what a successful direct mail retail catalogue strategy should look like, register for free access to the report, Catalogues: Connecting with consumers. Converting sales, produced in association with Marketreach Royal Mail. You will find out:
- How catalogues present a brand-building opportunity
- Why QR, AR and VR are leading to innovation in the medium
- How different sectors from food and grocery, to beauty and home are doing it
With hybrid working here to stay, retail marketers need every tool in their armoury to reach the at-home consumer. Make sure you’re making the most of the catalogue opportunity by downloading our exclusive report today.