Asda has launched the first of its Christmas ads, featuring Scottish beef supplier Adrian Ivory.

The ad, which aired on Monday, was filmed at Ivory’s Strathisla Farm in Perthshire. Ivory, who has been a supplier to Asda since the 1980s and is well known for his pedigree herds, will now supply 28-day matured beef for Asda’s Extra Special range. The ad was created by Saatchi & Saatchi.

Further Christmas ads will focus on Extra Special and Asda’s Price Guarantee and Voucher Book.