Victorian Plumbing is a fast-growing online bathroom retailer.
Much of its growth is down to heavy investment in search engine optimisation, which has boosted its online exposure. Television advertising has also increased the number of unique visitors to its site.
It is also working to better target customers and improve its data segmentation.
The bathroom specialist had been working with Google on automation and machine learning around search optimisation.
A number of incubator projects have also been underway in-house, including an AR app and AI chat bot.
Victorian Plumbing’s extensive range of products and value proposition appeals to young homeowners and first-time buyers. Its online-dedicated operations chime with its key demographic.
The retailer’s SEO investment demonstrates dedication to brand growth and there may be further marketing opportunities through its active social media presence.