Robert Dyas is one of four businesses within the Theo Paphitis Retail Group (TPRG) and offers a wide range of home and kitchenware through its 90 primarily South-East based stores. The other TPRG brands are Ryman (stationery), Boux Avenue (lingerie) and London Graphic Centre (art supplies).
Robert Dyas has a very wide product offer in convenient locations and, while it faces competition from DIY retailers, there are few other high street shops that can match the breadth of its range. It positions itself as the place to come for all home and garden needs.
Under Paphitis, Robert Dyas has invested in a new ecommerce platform, store refurbishments and a new distribution centre to support increased processing capacity and cross-brand click and collect.
With online sales accounting for more than 20% of turnover, the retailer’s priority is to further improve its multichannel capabilities, driven by integrating resources across TPRG. This includes the rollout of combined Ryman and Robert Dyas stores.