Richard Walker is managing director of Iceland Foods.
‘You can’t manage what you can’t measure’ is an insight usually attributed to Peter Drucker, probably the most famous management consultant of all time.
It feels like we have suddenly stepped into a parallel universe, where none of the normal conventions that have framed our lives apply.
It’s hard to disagree with Sir David Attenborough’s assertions that humanity has made a “tragic, desperate mess” of the planet and that we all need to “look after the natural world”. Encouragingly, he believes that we can all “live the way you want to live – just don’t waste”.