Richard Walker: Coronavirus has brought out the best in retail

Malcolm Walker says Iceland's customer service makes everyone welcome

It feels like we have suddenly stepped into a parallel universe, where none of the normal conventions that have framed our lives apply.

Retailers who are normally the deadliest of competitors have started talking freely to each other, sharing information and ideas, and standing shoulder to shoulder in a combined effort to feed the nation.

The government has effectively nationalised the workforce and relaxed some of the normal industry competition rules. Defra and the British Retail Consortium are promoting industry co-ordination and co-operation as never seen before.

The coronavirus emergency really has brought out the best, and worst, in people.


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