Rituals is a health and beauty and homewares retailer selling body care, home fragrances, candles, skincare, makeup and more. It has more than 1,100 in 43 countries, as well as shop-in-shops and a presence in hotels and travel locations. Retail Week provides news, analysis, features and opinion about Rituals and the health and beauty sector.
Luxury cosmetics brand Rituals has seen sales rise in 2025 as it opened over 200 boutiques globally.
The O2, which is home to Outlet Shopping at The O2, saw “another record-breaking year” as it delivered growing footfall and sales across retail, leisure, and food and beverage.
Rituals has opened the doors to its first Mind Oasis spa in the UK, debuting on Oxford Street. It also marks Rituals’ largest UK store, and its 131st in the country.
Rituals managing director of UK and Ireland Annemarie Forsyth told Retail Week she’d be keen to further expand the retailer’s Mind Oasis spa concept to other places in the UK and Ireland.
Beauty is a constantly innovating sector, often accompanied by long-lasting loyalty, inviting stores and a strong online offering
Advertisement
