Luxury beauty and wellbeing retailer Rituals is bringing its spa concept to the UK later this year.
The group’s “Mind Oasis” will arrive on London’s Oxford Street this October, following success in European cities such as Amsterdam, Paris, Barcelona, Antwerp and Frankfurt.
Rituals described its Mind Oasis as a “revolutionary sanctuary for the mind” that “redefines what luxury wellbeing looks and feels like”.
The spa uses science-backed treatments with immersive design aiming to provide a multi-sensory experience and deep relaxations for a mental reset in the heart of London.
Rituals UK and Ireland managing director Annemarie Forsyth said: “We’re beyond excited to launch the Mind Oasis in London.
“Oxford Street is fast-paced and full of life—making it the perfect place to introduce a space that invites people to pause, breathe, and reconnect.”
The new store will also offer an exclusive product range and a “next-level wellness experience”.
The news arrives following Rituals’ stellar set of recent results showing that sales reached €2.1bn (£1.8bn) in 2024 in a record year for the company.
Sales in the UK and Ireland rose to €172m (£148m), a year-on-year increase from €123m (£105m).
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